Reading time: 4 min.
1. Know your clients
1.1 A good approach is to build business relationships by focusing on the client’s goals and pain points. Trust is built by sincere interest and real actions.
1.2 Use segmentation to more effectively work with different categories of global accounts and bring maximum value; at the same time, do not forget about personalization. Treat every client the way you would like to be treated.
2. Communicate effectively
2.1 Communicating effectively with global accounts is a high-level skill that requires practice, experience, and time.
2.2 It is important to take into account the specifics of each individual culture, approach to work, communication: the same approach in different cultures will bring different results. Constantly learn, develop experience working with each individual culture.
3. Deliver value
3.1 No amount of communication will build strong business relationships if the work is not based on the desire to bring the greatest value.
3.2 Focus on values, be an example for your team. Encourage your team members to provide additional value to clients; this is one of the prerequisites for sustainable growth.
3.3 Remember, it's not how you perceive the value you provide that matters, but how the client perceives that value.
4. Seek feedback
4.1 In order to understand how the client perceives the value you provide, regularly ask for feedback. This allows you to synchronize your realities, gain valuable information and make effective decisions that strengthen your relationships.
4.2 Please remember: good strong relationships are built on mutual feedback. From the very beginning, create a culture in which you not only receive feedback, but also, as the expert and owner of the process (with care for the client's goals and pains), give your feedback.
5. Build relationships
5.1 In order to build strong relationships with global accounts, it is necessary to clearly understand from the very beginning that you are one team that is moving towards common goals.
5.2 Don't forget why you started your relationship, value your partners and take care of them.
5.3 Always think about what additional value you can give to your global accounts - training, support, useful contacts, etc.; sincere attention and care bear fruit.
6. Learn and grow
6.1 Constantly learning and growing together is a great approach for any team.
6.2 Increase your expertise and share your useful cases with global accounts.
6.3 Be someone everyone wants to admire and be on the same team. It requires a lot of "homework", hard work and effort, but the results are worth it; please remember that everyone wants to work with active, energetic people, decent, hardworking professionals.
Key points
1. Build strong relationships with your global accounts from the very first steps, treat your partners the way you want to be treated.
2. Be one team not only in words, but also in deeds - people feel the difference between empty promises and real actions.
3. Develop and learn together, help each other become the best specialists in your industry. Be a leader that everyone wants to be on the same team with and can rely on.
Good luck!
1.1 A good approach is to build business relationships by focusing on the client’s goals and pain points. Trust is built by sincere interest and real actions.
1.2 Use segmentation to more effectively work with different categories of global accounts and bring maximum value; at the same time, do not forget about personalization. Treat every client the way you would like to be treated.
2. Communicate effectively
2.1 Communicating effectively with global accounts is a high-level skill that requires practice, experience, and time.
2.2 It is important to take into account the specifics of each individual culture, approach to work, communication: the same approach in different cultures will bring different results. Constantly learn, develop experience working with each individual culture.
3. Deliver value
3.1 No amount of communication will build strong business relationships if the work is not based on the desire to bring the greatest value.
3.2 Focus on values, be an example for your team. Encourage your team members to provide additional value to clients; this is one of the prerequisites for sustainable growth.
3.3 Remember, it's not how you perceive the value you provide that matters, but how the client perceives that value.
4. Seek feedback
4.1 In order to understand how the client perceives the value you provide, regularly ask for feedback. This allows you to synchronize your realities, gain valuable information and make effective decisions that strengthen your relationships.
4.2 Please remember: good strong relationships are built on mutual feedback. From the very beginning, create a culture in which you not only receive feedback, but also, as the expert and owner of the process (with care for the client's goals and pains), give your feedback.
5. Build relationships
5.1 In order to build strong relationships with global accounts, it is necessary to clearly understand from the very beginning that you are one team that is moving towards common goals.
5.2 Don't forget why you started your relationship, value your partners and take care of them.
5.3 Always think about what additional value you can give to your global accounts - training, support, useful contacts, etc.; sincere attention and care bear fruit.
6. Learn and grow
6.1 Constantly learning and growing together is a great approach for any team.
6.2 Increase your expertise and share your useful cases with global accounts.
6.3 Be someone everyone wants to admire and be on the same team. It requires a lot of "homework", hard work and effort, but the results are worth it; please remember that everyone wants to work with active, energetic people, decent, hardworking professionals.
Key points
1. Build strong relationships with your global accounts from the very first steps, treat your partners the way you want to be treated.
2. Be one team not only in words, but also in deeds - people feel the difference between empty promises and real actions.
3. Develop and learn together, help each other become the best specialists in your industry. Be a leader that everyone wants to be on the same team with and can rely on.
Good luck!
